First you will need to name your campaign. The world is your oyster, name it whatever you want! Although I suggest you simply stick with the business name, or something that identifies what you are tracking.

Keywords. In this section we suggest you enter all of the general keywords/phrases you would expect your ideal client to search for.

Note: leave geo specific keywords for step 5

Hint: when you click on add keywords you can add them one by one or you can select “bulk add” and type all keywords. Just make sure you put one term per line.

A more detailed explanation of how to structure your keywords can be found here.

Add your tracking items. Here you will want to add your business name as it appears on your Google Business Profile, and your website URL (just the root domain is fine, we will partial match all sub-domains). You can also add your phone number(s). You are not limited in how many tracking items you enter so go ahead and add your facebook, instagram, youtube or whatever other pages you are interested in tracking.

Tip: we will partial match business names so if your business is named “business name - city” you can simply enter the business name and we will match all entries. This may cause a problem if you business is named a very generic search term that other businesses also use in their name. If this is the case you will need to put quotations around the business name you want to fully match.

Competitors. You can add up to 3 competitors. You will add one competitor per modal. More info here.

Tracking Locations. Here you need to enter the desired search location(s). This can be a city, zip code or even geo-coordinate, depending on where you want to view search results from. We will track from the physical centroid of the location you enter so adding several different tracking locations will give you an idea of how you rank over a wider area, rather than just from one specific point.

Hint: you can use a zip map tool like this one to find surrounding zip codes

Optional: You can add in geo specific keywords to track across certain locations. For example if you are a plumber who serves multiple cities you may want to add tracking for “plumber seattle” to certain zip codes and “plumber bellevue” in others.

Set crawl time. If you do nothing here then your campaign will crawl in the order it is added to our queue, likely very early morning Mountain Time. If you would like to gather results from a certain time window then you can set that here. Please note this is set in UTC, the current UTC time is noted so that you can extrapolate the correct time. More info on why you might want to do this is found here.

Select your search engines. By default we will track across Google Pack, Maps and Organic. You can add on Bing Organic and Pack, if you like. This does not add any cost to your subscription or use additional location keywords. Next set the default result set you would like to open when you look at your ranking results (you can toggle between all result sets this will just be the set that displays first upon opening your results page). More info on what we mean by these result sets can be found here.

Select if you would like to receive email reports, how often and to which email. Here you can also turn on White-label access. This provides you a link that you can give to your clients so they can view the ranking results dashboard without logging in to your account, with no Whitespark branding.

Rankings: this is where you will view your ranking results

Competitor Comparison: if you entered competitors in your campaign set up you will be able to compare side by side ranking data here

Keyword Comparison: For comparing several keywords performance side by side.

Google Business Profiles: shows all Google Business Profiles that the Local Rank Tracker discovered on its last search.

Result Set: with this drop down menu you can change which result set you are analyzing (more info on what result sets mean here.)

Date Selector: choose your desired date range

Export: can export results to to a .csv file. Choose between the selected result set or all results

Ranking Distribution: breaks down how many keywords are ranking in each position (changes based on your filters)

Visibility Score: the total percentage of clicks we estimate you will receive based on your ranking positions across all keywords tracked in your campaign. More info on how it is calculated here.

Keyword Progress: percentage of your overall increased keyword rankings minus your decreased keyword rankings divided by the total tracked keywords in your campaign.

Ranking Graph: visually depicts your ranking trends over the time period selected

Ranking Table: Breaks down rankings for each keyword across your tracking locations. This table shows you:

Result Set: with this drop down menu you can change which result set you are analyzing. (more info on what result sets mean here.)

Date Selector: choose your desired date range

Export: can export results to to a .csv file. Choose between the selected result set or all results

Average Visibility Score: the total percentage of clicks we estimate you, and your chosen competition, will receive based on your ranking positions across all keywords tracked in your campaign. This data is plotted on the graph. More info on visibility score it is calculated here.

Ranking Table: Side by side comparison of rankings for each keyword.

Result Set: with this drop down menu you can change which result set you are analyzing (more info on what result sets mean here.)

Date Selector: choose your desired date range

Export: can export results to to a .csv file. Choose between the selected result set or all results

Chart: visually depicts each keywords average ranking position

Table: breaks down the ranking position for each keyword based on location. Here you can edit the filters based on keyword, location or matched item.

Filter bar: enter the business name, address or phone number to search for a specific location

Sort: sort results by review rating, number of reviews, best ranking, number of reviews or claimed status.

Export: exports a .csv with info from the discovered Google Business Profiles: CID, place ID, Name, Address, phone number, number of reviews, review rating, main image, categories, geo-coordinates claimed status, best rank, number or rankings and link to maps URL.

List of all Google Business Profile’s found.

Active Campaigns: shows all campaigns that are actively crawling

Disabled Campaigns: shows historical data for any campaigns that you have set up but have disabled tracking. These do not contribute to your location keyword count.

Filter campaigns bar: search based on campaign name

Progress change metrics: difference based on the last 2 crawls

Crawl history: reports when the campaign was made, last edited, last crawled and the next scheduled crawl

Keyword count for each individual campaign

New Campaign: click here to start a new campaign

Keyword usage across your account: reports the total number of location keywords used and available.