You can add a competitor during campaign set up.
If your campaign is already set up you can edit or add competitors by selecting Edit Campaign:
Click the blue Add competitor button
A modal will pop up where you can enter multiple versions of the business name, website and phone number
Tip: you can enter the tracking items one by one (hit enter or click "add" after each entry), or select "bulk add". With bulk add make sure you put only one item per line.
Click Save competitor
You may add up to 3 competitors per campaign.
Once you’ve added your competitors to a campaign, it will take 24 hours for the ranking details to appear in your campaign.