Search results are constantly changing, and Rank Tracker shows you a results once per day, so your business may not always appear exactly where Rank Tracker shows. There are a few things to remember:

1. You could be seeing personalized results.

Google knows which sites you have visited and will rank those higher if it sees you tend to visit them often. To make sure you’re seeing non-personalized results, use an incognito browser in Chrome or a private browsing window in FireFox.

2. What location did you enter in your campaign?

If you did not include a zip code in your location, Rank Tracker marks your search area as the center of your city, and will likely return different results than if you entered your business' zip code, or the zip code you're searching from. There is a arrow box icon beside each keyword in your campaign results. If you click this, it will show you real-time Google search results for that keyword, from the search area entered into your campaign. This is helpful if you're not located in the same city or zip code as the business you're tracking.

3. We don’t include the local pack when we count the rank in organic results.

The Local Pack results come from a completely different database and are ranked by a completely different algorithm, so we count them separately. The blue links are organic and there aren't more than 10 per page.