Tip #1 – Subject Line
This is the critical first step in the funnel. If your email doesn’t get opened then you can’t get your clients into a review funnel. A great subject will be compelling.
A complete tutorial on customizing the email templates can be found here.
Tip #2 – Email Text
Let your clients know exactly what to expect about what you are asking them to do. It is against FCC guidelines to incentivize them with coupons or offers, but often just asking them to do it as a favor to help your business improve can be motivating.
A complete tutorial on customizing the email templates can be found here.
Tip #3 – Removing Friction
Sometimes giving the client less to do will increase their willingness to leave you a review. Try Review or Direct Mode.
A complete tutorial on our different Request Modes here.
Tip #4 – Selection of Review Sites.
Google has high barriers to leaving a review. Selecting a site that is more accessible might increase the number of folks that will leave a review. A review at Facebook or Citysearch is infinitely more valuable than no review and everybody has a Facebook login that will work at either site. Our research shows that Facebook has become the world’s second most popular review site behind Google.
A complete tutorial on setting up online review links can be found here.
Tip #5 – Follow up Email.
Each Request Mode has optional email templates for Follow Up Emails, if the customer hasn't responded to your initial Feedback Request, as well as a Positive Follow Up email template, if the customer has left you a positive NPS score but hasn't left direct feedback or a 3rd party review. You can turn these on or off, as well as set the amount of time you want to pass before these emails are sent.
A complete tutorial on customizing the email templates can be found here.
Tip #6 – Upload a high quality company logo and feedback page banner.
Adding a high quality logo and banner will drastically improve the look and feel of your feedback request email as well as feedback page. Do not skip this step. Good looking pages and emails will convert more often.
A complete tutorial on setting up your images and accent colors can be found here.