Reputation Builder has two different send modes that determine how your emails are sent. Please refer to this article on How to Change the Send Mode for more.

In Automatic Mode, Reputation Builder will send emails at the following times:

4:00 am, 7:00 am, 2:00 pm, 6:00 pm and 10:00 pm PST

When uploading a new customer, you can select to send the customer a feedback request immediately, and it will be sent out right away. This will not count against your daily feedback limit when in Automatic Mode.

If there are a lot of emails to be sent, it may take (for example) from 4:00 am to 6:00 am to get them all out. Think of it like a printer if you have a lot of pages it takes a while until they are all printed even if you start at 4:00 am.

Is there a delay for new accounts?

A “fresh” batch of customers that is uploaded during the day could take a maximum of 24 hours before it is fully absorbed into the schedule. This doesn’t mean that it takes 24 hours before an email is sent; the system batches and schedules them over the next 24-hour period based on the number of emails you have configured in your Automatic Mode settings (the default is 5 per day.)

Any email batch addition to an existing running batch in Automatic Mode will be picked up instantly at the next schedule slot and is not subject to a start-up delay.

When will the first email go out?

If you upload a list of customers at 4:00 pm PST then the first emails will be sent at 6:00 pm PST. If a list of customers gets uploaded at 1:00 am PST, the first emails will go out at 4:00 am PST.

Do all emails for the day get sent at once?

If automatic mode is set for 10 emails a day – the system will send 2 emails at 4:00 am, 7:00 am, 2:00 pm, 6:00 pm and 10:00 pm PST. If you have it set to 20 emails per day, then it will send 4 emails at each scheduled interval as described above.